{"id":3318,"date":"2020-08-06T11:20:36","date_gmt":"2020-08-06T09:20:36","guid":{"rendered":"https:\/\/www.virgili.com\/work\/madrid-2012\/"},"modified":"2025-05-30T15:12:41","modified_gmt":"2025-05-30T13:12:41","slug":"madrid-2012","status":"publish","type":"work","link":"https:\/\/www.virgili.com\/ca\/work\/madrid-2012\/","title":{"rendered":"Madrid 2012"},"content":{"rendered":"\n<div class=\"entry-header flex wp-block-aperture \">\n\t<div class=\"column\">\n\t\t<h1 class=\"entry-title\">Madrid 2012<\/h1>\t\t<h2 class=\"entry-subtitle\">Packaging del Dossier<br\/>de Candidatura <br\/>dels Jocs Ol\u00edmpics<\/h2>\t\t\t\t<br \/>\n\t\t<ul class=\"entry-tags\">\n\t\t<li><a href='https:\/\/www.virgili.com\/ca\/#filter=.esport-ca'>Esport<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/#filter=.editorial-ca'>Editorial<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/#filter=.packaging-ca'>Packaging<\/a><\/li>\n\t\t<li><a href='https:\/\/www.virgili.com\/ca\/\/tag\/jocs-olimpics-ca'>Jocs Ol\u00edmpics<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/\/tag\/madrid-2012-ca'>Madrid 2012<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/\/tag\/candidatura-ca'>Candidatura<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/\/tag\/dosier-ca'>Dosier<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/\/tag\/jjoo-ca'>JJOO<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/\/tag\/evento-deportivo-ca'>Evento Deportivo<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/\/tag\/madrid-ca'>Madrid<\/a><\/li>\n\t\t<\/ul>\n\t\t\n\n\t\t\t<\/div>\n  <div class=\"column\">\n    <p>Projecte de disseny gr\u00e0fic del packaging per al dossier de candidatura als Jocs Ol\u00edmpics de Madrid 2012.<\/p>\n<p>Aquell any el COI (Comit\u00e8 Ol\u00edmpic Internacional) va establir com a requisit que els packs dels dossiers de candidatura fossin en paper per posar el focus en el contingut.<\/p>\n<p>La proposta que s&#8217;havia plantejat en un inici es va redissenyar en cartr\u00f3 convertint l&#8217;obertura del dossier en una experi\u00e8ncia de descoberta per capes, on cada pe\u00e7a tenia significat i valor individual.<\/p>\n<p><strong>Direcci\u00f3:<\/strong> Summa Sports<br \/>\n<strong>Disseny estructural:<\/strong> Mart\u00edn Az\u00faa<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"615\" src=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-01_1275x872px-2-900x615.jpg\" alt=\"\" class=\"wp-image-4293\" srcset=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-01_1275x872px-2-900x615.jpg 900w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-01_1275x872px-2-800x547.jpg 800w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-01_1275x872px-2-768x525.jpg 768w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-01_1275x872px-2-1536x1050.jpg 1536w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-01_1275x872px-2-2048x1401.jpg 2048w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-01_1275x872px-2-1275x872.jpg 1275w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"615\" src=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-02_1275x872px-900x615.jpg\" alt=\"\" class=\"wp-image-4290\" srcset=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-02_1275x872px-900x615.jpg 900w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-02_1275x872px-800x547.jpg 800w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-02_1275x872px-768x525.jpg 768w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-02_1275x872px-1536x1050.jpg 1536w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-02_1275x872px-2048x1400.jpg 2048w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-02_1275x872px-1275x872.jpg 1275w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"615\" src=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-03_1275x872px-900x615.jpg\" alt=\"\" class=\"wp-image-4282\" srcset=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-03_1275x872px-900x615.jpg 900w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-03_1275x872px-800x547.jpg 800w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-03_1275x872px-768x525.jpg 768w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-03_1275x872px-1536x1050.jpg 1536w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-03_1275x872px-2048x1400.jpg 2048w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-03_1275x872px-1275x872.jpg 1275w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"615\" src=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-04_1275x872px-900x615.jpg\" alt=\"\" class=\"wp-image-4287\" srcset=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-04_1275x872px-900x615.jpg 900w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-04_1275x872px-800x547.jpg 800w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-04_1275x872px-768x525.jpg 768w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-04_1275x872px-1536x1050.jpg 1536w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-04_1275x872px-2048x1400.jpg 2048w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/05\/MD_projecte-04_1275x872px-1275x872.jpg 1275w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n","protected":false},"featured_media":1678,"menu_order":40,"template":"","categories":[57,35,36],"tags":[597,598,590,591,595,288,181],"class_list":["post-3318","work","type-work","status-publish","has-post-thumbnail","hentry","category-esport-ca","category-editorial-ca","category-packaging-ca","tag-jocs-olimpics-ca","tag-madrid-2012-ca","tag-candidatura-ca","tag-dosier-ca","tag-jjoo-ca","tag-evento-deportivo-ca","tag-madrid-ca"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.virgili.com\/ca\/wp-json\/wp\/v2\/work\/3318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.virgili.com\/ca\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.virgili.com\/ca\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.virgili.com\/ca\/wp-json\/wp\/v2\/media\/1678"}],"wp:attachment":[{"href":"https:\/\/www.virgili.com\/ca\/wp-json\/wp\/v2\/media?parent=3318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.virgili.com\/ca\/wp-json\/wp\/v2\/categories?post=3318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.virgili.com\/ca\/wp-json\/wp\/v2\/tags?post=3318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}