{"id":3329,"date":"2020-10-01T16:46:45","date_gmt":"2020-10-01T14:46:45","guid":{"rendered":"https:\/\/www.virgili.com\/work\/lakme-chroma\/"},"modified":"2025-06-11T18:34:07","modified_gmt":"2025-06-11T16:34:07","slug":"lakme-chroma","status":"publish","type":"work","link":"https:\/\/www.virgili.com\/ca\/work\/lakme-chroma\/","title":{"rendered":"Chroma"},"content":{"rendered":"\n<div class=\"entry-header flex wp-block-aperture \">\n\t<div class=\"column\">\n\t\t<h1 class=\"entry-title\">Chroma<\/h1>\t\t<h2 class=\"entry-subtitle\">LAKM\u00c9<\/h2>\t\t\t\t<br \/>\n\t\t<ul class=\"entry-tags\">\n\t\t<li><a href='https:\/\/www.virgili.com\/ca\/#filter=.comunicacio'>Comunicaci\u00f3<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/#filter=.packaging-ca'>Packaging<\/a><\/li>\n\t\t<li><a href='https:\/\/www.virgili.com\/ca\/\/tag\/chroma-ca'>Chroma<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/\/tag\/color-ca'>Color<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/\/tag\/video-ca'>Video<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/\/tag\/chroma'>Chroma<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/\/tag\/color'>Color<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/\/tag\/direccio-art-ca'>Direcci\u00f3 d&#8217;art<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/\/tag\/haircare'>Haircare<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/\/tag\/lakme'>Lakm\u00e9<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/\/tag\/logotip-ca'>Logotip<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/\/tag\/perruqueria-ca'>Perruqueria<\/a><\/li><li><a href='https:\/\/www.virgili.com\/ca\/\/tag\/video'>Video<\/a><\/li>\n\t\t<\/ul>\n\t\t\n\n\t\t\t<\/div>\n  <div class=\"column\">\n    <p class=\"\" data-start=\"56\" data-end=\"165\">Projecte de packaging, comunicaci\u00f3 gr\u00e0fica i direcci\u00f3 d&#8217;art per a la nova coloraci\u00f3 d&#8217;alt rendiment de LAKM\u00c9.<\/p>\n<p class=\"\" data-start=\"167\" data-end=\"380\"><strong>Chroma<\/strong> es reformula per assolir l&#8217;excel\u00b7l\u00e8ncia: colors potents i naturals, personalitzables, vers\u00e0tils i amb una \u00e0mplia varietat de reflexos. Una nova experi\u00e8ncia sensorial per a les perruqueries del futur.<\/p>\n<p class=\"\" data-start=\"382\" data-end=\"405\"><strong>Producci\u00f3:<\/strong> <a href=\"https:\/\/www.croma-studio.com\/projecte\/chroma\/\" target=\"_blank\" rel=\"noopener\">Croma Studio<\/a><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"616\" src=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/10\/LK_projecte-01_1275x872px-2-900x616.jpg\" alt=\"LAKM\u00c9 chroma modelo\" class=\"wp-image-2877\" srcset=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/10\/LK_projecte-01_1275x872px-2-900x616.jpg 900w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/10\/LK_projecte-01_1275x872px-2-800x547.jpg 800w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/10\/LK_projecte-01_1275x872px-2-768x525.jpg 768w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/10\/LK_projecte-01_1275x872px-2.jpg 1275w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LAKM\u00c9 Chroma\" src=\"https:\/\/player.vimeo.com\/video\/557076277?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"615\" src=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/06\/LK_projecte-05_1275x872px-900x615.jpg\" alt=\"\" class=\"wp-image-4317\" srcset=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/06\/LK_projecte-05_1275x872px-900x615.jpg 900w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/06\/LK_projecte-05_1275x872px-800x547.jpg 800w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/06\/LK_projecte-05_1275x872px-768x525.jpg 768w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/06\/LK_projecte-05_1275x872px-1275x872.jpg 1275w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/06\/LK_projecte-05_1275x872px.jpg 1400w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"616\" src=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/10\/LK_projecte-04_1275x872px-2-900x616.jpg\" alt=\"LAKM\u00c9 Chroma cat\u00e1logo producto\" class=\"wp-image-2880\" srcset=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/10\/LK_projecte-04_1275x872px-2-900x616.jpg 900w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/10\/LK_projecte-04_1275x872px-2-800x547.jpg 800w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/10\/LK_projecte-04_1275x872px-2-768x525.jpg 768w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/10\/LK_projecte-04_1275x872px-2.jpg 1275w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n","protected":false},"featured_media":2887,"menu_order":19,"template":"","categories":[2,36],"tags":[623,624,625,366,368,161,89,44,172,272,367],"class_list":["post-3329","work","type-work","status-publish","has-post-thumbnail","hentry","category-comunicacio","category-packaging-ca","tag-chroma-ca","tag-color-ca","tag-video-ca","tag-chroma","tag-color","tag-direccio-art-ca","tag-haircare","tag-lakme","tag-logotip-ca","tag-perruqueria-ca","tag-video"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.virgili.com\/ca\/wp-json\/wp\/v2\/work\/3329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.virgili.com\/ca\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.virgili.com\/ca\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.virgili.com\/ca\/wp-json\/wp\/v2\/media\/2887"}],"wp:attachment":[{"href":"https:\/\/www.virgili.com\/ca\/wp-json\/wp\/v2\/media?parent=3329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.virgili.com\/ca\/wp-json\/wp\/v2\/categories?post=3329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.virgili.com\/ca\/wp-json\/wp\/v2\/tags?post=3329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}