{"id":2681,"date":"2021-05-18T10:49:57","date_gmt":"2021-05-18T08:49:57","guid":{"rendered":"https:\/\/www.virgili.com\/?post_type=work&#038;p=2681"},"modified":"2022-03-08T14:08:16","modified_gmt":"2022-03-08T13:08:16","slug":"madrid-2012","status":"publish","type":"work","link":"https:\/\/www.virgili.com\/en\/work\/madrid-2012\/","title":{"rendered":"Madrid 2012"},"content":{"rendered":"\n<div class=\"entry-header flex wp-block-aperture \">\n\t<div class=\"column\">\n\t\t<h1 class=\"entry-title\">Madrid 2012<\/h1>\t\t<h2 class=\"entry-subtitle\">Bid dossier packaging of the Olympic Games<\/h2>\t\t\t\t<br \/>\n\t\t<ul class=\"entry-tags\">\n\t\t<li><a href='https:\/\/www.virgili.com\/en\/#filter=.editorial'>Editorial<\/a><\/li><li><a href='https:\/\/www.virgili.com\/en\/#filter=.packaging'>Packaging<\/a><\/li><li><a href='https:\/\/www.virgili.com\/en\/#filter=.sport'>Sport<\/a><\/li>\n\t\t<li><a href='https:\/\/www.virgili.com\/en\/\/tag\/dossier'>Dossier<\/a><\/li><li><a href='https:\/\/www.virgili.com\/en\/\/tag\/olympic-games'>Olympic Games<\/a><\/li><li><a href='https:\/\/www.virgili.com\/en\/\/tag\/madrid-2012-en'>Madrid 2012<\/a><\/li><li><a href='https:\/\/www.virgili.com\/en\/\/tag\/candidature'>Candidature<\/a><\/li><li><a href='https:\/\/www.virgili.com\/en\/\/tag\/sport-event'>Sport Event<\/a><\/li><li><a href='https:\/\/www.virgili.com\/en\/\/tag\/sport-event-en'>Sport Event<\/a><\/li><li><a href='https:\/\/www.virgili.com\/en\/\/tag\/madrid-en'>Madrid<\/a><\/li>\n\t\t<\/ul>\n\t\t\n\n\t\t\t<\/div>\n  <div class=\"column\">\n    <p>Graphic design project for the bid dossier packaging of the Madrid 2012 Olympic Games.<\/p>\n<p>In that year, the IOC (International Olympic Committee) established the requirement that the bid dossier packs had to made of paper in order to focus on the content.<\/p>\n<p>The initial idea was redesigned in cardboard, thereby converting the opening of the dossier into a layered discovery experience in which each piece added individual meaning and value.<\/p>\n<p><strong>Direction<\/strong><strong>:<\/strong> Summa Sports<br \/>\n<strong>Structural design:<\/strong> Mart\u00edn Az\u00faa<\/p>\n<p>&nbsp;<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"615\" src=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-01_1275x872px-1-900x615.jpg\" alt=\"\" class=\"wp-image-1684\" srcset=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-01_1275x872px-1-900x615.jpg 900w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-01_1275x872px-1-800x547.jpg 800w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-01_1275x872px-1-768x525.jpg 768w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-01_1275x872px-1-1536x1050.jpg 1536w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-01_1275x872px-1-2048x1400.jpg 2048w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-01_1275x872px-1-1275x872.jpg 1275w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"615\" src=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-02_1275x872px-1-900x615.jpg\" alt=\"\" class=\"wp-image-1686\" srcset=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-02_1275x872px-1-900x615.jpg 900w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-02_1275x872px-1-800x547.jpg 800w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-02_1275x872px-1-768x525.jpg 768w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-02_1275x872px-1-1536x1050.jpg 1536w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-02_1275x872px-1-2048x1400.jpg 2048w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-02_1275x872px-1-1275x872.jpg 1275w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"615\" src=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-03_1275x872px-1-900x615.jpg\" alt=\"\" class=\"wp-image-1688\" srcset=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-03_1275x872px-1-900x615.jpg 900w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-03_1275x872px-1-800x547.jpg 800w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-03_1275x872px-1-768x525.jpg 768w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-03_1275x872px-1-1536x1050.jpg 1536w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-03_1275x872px-1-2048x1400.jpg 2048w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-03_1275x872px-1-1275x872.jpg 1275w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"615\" src=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-04_1275x872px-1-900x615.jpg\" alt=\"\" class=\"wp-image-1690\" srcset=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-04_1275x872px-1-900x615.jpg 900w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-04_1275x872px-1-800x547.jpg 800w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-04_1275x872px-1-768x525.jpg 768w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/08\/MD_projecte-04_1275x872px-1-1536x1050.jpg 1536w, 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