{"id":3330,"date":"2020-10-01T16:46:45","date_gmt":"2020-10-01T14:46:45","guid":{"rendered":"http:\/\/virgili.lndo.site\/work\/lakme-chroma\/"},"modified":"2025-06-11T18:35:53","modified_gmt":"2025-06-11T16:35:53","slug":"lakme-chroma","status":"publish","type":"work","link":"https:\/\/www.virgili.com\/en\/work\/lakme-chroma\/","title":{"rendered":"Chroma"},"content":{"rendered":"\n<div class=\"entry-header flex wp-block-aperture \">\n\t<div class=\"column\">\n\t\t<h1 class=\"entry-title\">Chroma<\/h1>\t\t<h2 class=\"entry-subtitle\">LAKM\u00c9<\/h2>\t\t\t\t<br \/>\n\t\t<ul class=\"entry-tags\">\n\t\t<li><a href='https:\/\/www.virgili.com\/en\/#filter=.communication'>Communication<\/a><\/li><li><a href='https:\/\/www.virgili.com\/en\/#filter=.packaging'>Packaging<\/a><\/li>\n\t\t<li><a href='https:\/\/www.virgili.com\/en\/\/tag\/chroma-en'>Chroma<\/a><\/li><li><a href='https:\/\/www.virgili.com\/en\/\/tag\/color-en'>Color<\/a><\/li><li><a href='https:\/\/www.virgili.com\/en\/\/tag\/video-en'>Video<\/a><\/li><li><a href='https:\/\/www.virgili.com\/en\/\/tag\/art-direction-en'>Art Direction<\/a><\/li><li><a href='https:\/\/www.virgili.com\/en\/\/tag\/haircare-en'>Haircare<\/a><\/li><li><a href='https:\/\/www.virgili.com\/en\/\/tag\/lakme-en'>LAKM\u00c9<\/a><\/li><li><a href='https:\/\/www.virgili.com\/en\/\/tag\/logotype-en'>Logotype<\/a><\/li><li><a href='https:\/\/www.virgili.com\/en\/\/tag\/peluqueria-en'>Peluquer\u00eda<\/a><\/li>\n\t\t<\/ul>\n\t\t\n\n\t\t\t<\/div>\n  <div class=\"column\">\n    <p class=\"\" data-start=\"53\" data-end=\"167\">Packaging design, graphic communication, and art direction for LAKM\u00c9\u2019s new high-performance hair color.<\/p>\n<p class=\"\" data-start=\"169\" data-end=\"366\"><strong>Chroma<\/strong>\u00a0is reformulated to achieve excellence: powerful and natural shades, customizable, versatile, and with a wide variety of tones. A new sensory experience for the hair salons of the future.<\/p>\n<p class=\"\" data-start=\"368\" data-end=\"396\"><strong>Production:<\/strong> <a href=\"https:\/\/www.croma-studio.com\/en\/project\/chroma\/\" target=\"_blank\" rel=\"noopener\">Croma Studio<\/a><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"616\" src=\"http:\/\/virgili.lndo.site\/wp-content\/uploads\/2020\/10\/LK_projecte-01_1275x872px-2-900x616.jpg\" alt=\"LAKM\u00c9 chroma modelo\" class=\"wp-image-2877\" srcset=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/10\/LK_projecte-01_1275x872px-2-900x616.jpg 900w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/10\/LK_projecte-01_1275x872px-2-800x547.jpg 800w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/10\/LK_projecte-01_1275x872px-2-768x525.jpg 768w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/10\/LK_projecte-01_1275x872px-2.jpg 1275w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LAKM\u00c9 Chroma\" src=\"https:\/\/player.vimeo.com\/video\/557076277?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"615\" src=\"http:\/\/virgili.lndo.site\/wp-content\/uploads\/2025\/06\/LK_projecte-05_1275x872px-900x615.jpg\" alt=\"\" class=\"wp-image-4318\" srcset=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/06\/LK_projecte-05_1275x872px-900x615.jpg 900w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/06\/LK_projecte-05_1275x872px-800x547.jpg 800w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/06\/LK_projecte-05_1275x872px-768x525.jpg 768w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/06\/LK_projecte-05_1275x872px-1275x872.jpg 1275w, https:\/\/www.virgili.com\/wp-content\/uploads\/2025\/06\/LK_projecte-05_1275x872px.jpg 1400w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"616\" src=\"http:\/\/virgili.lndo.site\/wp-content\/uploads\/2020\/10\/LK_projecte-04_1275x872px-2-900x616.jpg\" alt=\"LAKM\u00c9 Chroma cat\u00e1logo producto\" class=\"wp-image-2880\" srcset=\"https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/10\/LK_projecte-04_1275x872px-2-900x616.jpg 900w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/10\/LK_projecte-04_1275x872px-2-800x547.jpg 800w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/10\/LK_projecte-04_1275x872px-2-768x525.jpg 768w, https:\/\/www.virgili.com\/wp-content\/uploads\/2020\/10\/LK_projecte-04_1275x872px-2.jpg 1275w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n","protected":false},"featured_media":2888,"menu_order":20,"template":"","categories":[1,16],"tags":[626,627,628,165,175,176,177,274],"class_list":["post-3330","work","type-work","status-publish","has-post-thumbnail","hentry","category-communication","category-packaging","tag-chroma-en","tag-color-en","tag-video-en","tag-art-direction-en","tag-haircare-en","tag-lakme-en","tag-logotype-en","tag-peluqueria-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>virgili. | comunicaci\u00f3n gr\u00e1fica | LAKM\u00c9 Chroma | Packaging<\/title>\n<meta name=\"description\" content=\"Proyecto de packaging, direcci\u00f3n de arte, 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